HR tech

Client

Workmate

Timeline

1 month

Services

Acquisition news distribution

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Acquisition news distribution

Challenge

Workmate, a leading workforce management platform in Southeast Asia, was on the verge of a significant acquisition event. To maximize the impact of this milestone and elevate Workmate's brand in the eyes of investors, partners, and potential customers, it was crucial to get the acquisition news covered by relevant media outlets. Workmate needed a targeted PR and media relations strategy to ensure that the news reached a broad audience, highlighting the company's growth and success.

Goal

The primary goals of the PR campaign were to: 1. Secure coverage of Workmate's acquisition news in prominent tech, business, and startup media outlets. 2. Position Workmate as an innovative and successful player in the workforce management space. 3. Enhance Workmate's brand reputation and credibility in the market.

Solution

We devised and executed a strategic PR and media relations campaign focused on maximizing coverage and engagement for Workmate's acquisition news. The campaign included the following key components: 1. Press release development: We crafted a compelling and newsworthy press release announcing the acquisition, highlighting the significance of the deal, Workmate's growth trajectory, and the company's plans for future expansion. 2. Targeted media outreach: We conducted extensive research to identify the most relevant and influential tech, business, and startup media outlets and journalists in the region. We tailored our pitches to each outlet, emphasizing the unique angles and aspects of the acquisition news that would resonate with their readership. 3. Exclusive interviews: We arranged exclusive interviews with Workmate's CEO and key stakeholders, offering in-depth insights into the acquisition process, the company's vision, and the potential impact on the workforce management industry.

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Let's share your brand with the world

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let's share your brand with the world

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let's share your brand with the world