Workmate, a Singapore-based workforce management platform, was recently acquired by PERSOL Asia Pacific. As part of the PR strategy, we crafted a targeted media relations campaign to maximize coverage and engagement for this significant milestone. The campaign included developing a compelling press release, conducting targeted media outreach, and arranging exclusive interviews with Workmate's CEO and key stakeholders.
COUNTRIES COVERED
4
PLACEMENTS
49
AD VALUE
$1.8M
THE WORK 💡
CHALLENGES
Workmate, a leading workforce management platform in Southeast Asia, needed to maximize the impact of their acquisition news to elevate their brand among investors, partners, and potential customers. The challenge was to develop a targeted PR and media relations strategy that would ensure broad coverage of the news, highlighting the company's growth and success.
SOLUTIONS
We devised and executed a strategic PR and media relations campaign focused on maximizing coverage and engagement for Workmate's acquisition news. The campaign included the following key components: 1. Press release development: We crafted a compelling and newsworthy press release announcing the acquisition, highlighting the significance of the deal, Workmate's growth trajectory, and the company's plans for future expansion. 2. Targeted media outreach: We conducted extensive research to identify the most relevant and influential tech, business, and startup media outlets and journalists in the region. We tailored our pitches to each outlet, emphasizing the unique angles and aspects of the acquisition news that would resonate with their readership. 3. Exclusive interviews: We arranged exclusive interviews with Workmate's CEO and key stakeholders, offering in-depth insights into the acquisition process, the company's vision, and the potential impact on the workforce management industry.
THE RESULTS 🚀
Seedstars
Venture Capital
🌎 Global
Siklesa
Vehicle company
🇵🇭 Philippines