Venture Capital

Client

Seedstars

Timeline

3 years

Services

PR and Media Relations

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PR and media relations for 5 regions

Challenge

Seedstars, a leading international startup incubator and venture capital firm, has been at the forefront of investing in and accelerating the growth of startups in emerging markets. With operations in Asia, Africa, Latin America (LATAM), Central and Eastern Europe (CEE), and the Middle East and North Africa (MENA) regions, Seedstars' primary challenge was to raise awareness and build a strong reputation in these diverse markets. The organization needed a comprehensive PR and media relations strategy to effectively showcase their impact, attract potential investors, and highlight the success stories of their startups.

Goal

The primary goal was to create and execute a tailored, multi-regional PR campaign that would: 1. Increase Seedstars' brand visibility and recognition across Asia, Africa, LATAM, CEE, and MENA regions. 2. Showcase the positive impact of Seedstars' investments and support on local startups and communities. 3. Attract new investors, partners, and startup talents to collaborate with Seedstars. 4. Position Seedstars as a thought leader and key player in the global startup ecosystem.

Solution

To address the challenge and achieve the set goals, we devised and implemented a comprehensive global PR campaign that included the following key components: 1. Localized storytelling: We developed targeted PR materials for each region and country, emphasizing local success stories and the unique challenges faced by startups in these markets. This approach resonated with regional and country-level media outlets, helping build an authentic connection with local audiences.

 2. Multi-channel approach: To maximize reach and engagement, we utilized a mix of traditional and digital PR tactics, including press releases, media pitches, social media campaigns, and content marketing efforts tailored to each region.
 3. High-impact events: We organized and promoted region-specific events, such as pitch competitions, networking sessions, and workshops, to further demonstrate Seedstars' commitment to fostering local entrepreneurship and innovation.
 4. Monitoring and analytics: We closely monitored the performance of our PR efforts, adapting our approach and messaging when needed to optimize results. This helped ensure that our campaign consistently met its objectives.
 The global PR campaign successfully increased Seedstars' brand visibility and reputation in Asia, Africa, LATAM, CEE, and MENA regions. By showcasing the organization's commitment to empowering startups in emerging markets and sharing impactful success stories, we attracted new investors, partners, and talents, cementing Seedstars' position as a key player in the global startup ecosystem.

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  • Let's Work Together

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Let's share your brand with the world

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let's share your brand with the world

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let's share your brand with the world