PasarPolis, a trailblazing insurtech startup, sought to fortify its brand presence and establish itself as a leader in Southeast Asia's burgeoning digital insurance market. Through a multi-month PR strategy, I helped PasarPolis effectively communicate its unique value proposition, showcase innovative solutions, and build credibility among key stakeholders.
COUNTRIES COVERED
4
PLACEMENTS
86
AD VALUE
$4.57M
THE WORK 💡
CHALLENGES
PasarPolis needed my expertise to develop a targeted PR strategy that would help them stand out in the competitive insurtech landscape and effectively communicate their unique value proposition to investors, partners, and customers. They wanted avenues where they can share about their solutions, ideally on a regional scale while hitting local media markets such as Indonesia, Singapore, Philippines, and Vietnam. Apart from thought leadership opportunities, they wanted to share key news and milestones to the media.
SOLUTIONS
I helped get them results by focusing on the following: Crafting a compelling narrative highlighting PasarPolis' unique value proposition and customer success stories. Distributing press releases announcing new products, partnerships, and milestones. Conducting targeted media outreach to key journalists and publications in the tech, business, and insurance sectors. Developing thought leadership articles and op-eds to showcase PasarPolis' industry expertise.
THE RESULTS 🚀
Seedstars
Venture Capital
🌎 Global
Siklesa
Vehicle company
🇵🇭 Philippines