Insurtech

Client

PasarPolis

Timeline

3 months

Services

PR and Media Relations

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InsurTech PR and Media Relations

Challenge

PasarPolis, an innovative insurtech startup in Southeast Asia, was seeking to strengthen its brand presence and establish itself as a leader in the rapidly growing digital insurance market. With increasing competition and a complex industry landscape, PasarPolis needed a targeted PR and media relations strategy to effectively communicate its unique value proposition, showcase its innovative solutions, and ultimately build credibility among investors, partners, and customers.

Goal

The primary goals of the PR campaign were to: 1. Increase brand awareness and recognition for PasarPolis in the insurtech space. 2. Position PasarPolis as an innovative and customer-centric insurtech provider. 3. Secure media placements in prominent tech, business, and insurance publications. 4. Attract potential investors, partners, and customers to collaborate with PasarPolis.

Solution

We developed and executed a comprehensive 3-month PR campaign focused on enhancing PasarPolis' brand presence and reputation. The campaign included the following key components: 1. Message development: We worked closely with PasarPolis to define their unique value proposition, key differentiators, and customer success stories, shaping a compelling narrative to share with media outlets and their target audience. 2. Press release distribution: We crafted and distributed press releases announcing new product launches, partnerships, and milestones, positioning PasarPolis as a proactive and innovative player in the insurtech space. 3. Targeted media outreach: We identified and reached out to key journalists and publications in the tech, business, and insurance sectors, tailoring our pitches to resonate with their specific interests and readership. We emphasized PasarPolis' unique offerings, customer-centric approach, and the potential impact on the digital insurance market. 4. Thought leadership: We collaborated with PasarPolis' leadership team to develop and pitch thought leadership articles and op-eds, showcasing their industry expertise and insight.

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  • Let's Work Together

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Let's share your brand with the world

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let's share your brand with the world

  • Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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    Let's Work Together

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Let's share your brand with the world